Toyota Considering Performance Sub Brand: Report

Toyota Considering Performance Sub Brand: Report

Toyota is considering launching its own performance brand within the next couple of years.

Though the Lexus F Sport sub-brand hasn’t quite taken off as well as the Japanese automaker would have liked, it certainly adds a sporty appeal to the luxury brand. If the Yaris Hybrid-R concept that debuted at the 2013 Frankfurt Motor Show is any indication, Toyota can easily inject some life even into its most boring of models.

SEE ALSO: Toyota Yaris Hybrid-R Concept Armed with 420 Ponies

According to Karl Schlicht, executive vice president at Toyota Europe, the automaker is “currently discussing sport lines for Toyota models.” Those new performance cars would sport a TMG badge after Toyota Motorsport GmbH, which is responsible for preparing Toyota’s race cars.

Recently TMG showcased just what it is capable of, rolling out a twin-turbo Lexus LS making 600 hp.

[Source: Auto Express UK]

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