Some days it seems like every third car on the road is a Corolla, and for good reason, with Toyota announcing today that its compact sedan continues to be the most popular single nameplate of all time hitting a new milestone of 40 million units sold.
“American’s love affair with the Corolla began in 1968 and the passion is still burning,” said Jack Hollis, Toyota vice president of Marketing. “Always the poster-child for Toyota’s legendary quality, the Corolla is all-new for 2014 with expressive styling, a premium interior, and terrific driving dynamics. It’s built for the way we live today and the places we go. ”
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With production of the Corolla starting in late 1966 the car tallies 240,000 units in its first year. Eleven generations later, Toyota builds 1.1 million Corollas a year meaning every hour 125 new Corollas are built as plants around the world, from America to Vietnam and China to Venezuela. Currently Toyota sells its Corolla in 150 different countries.
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With the launch of an all-new model for 2014, Toyota is looking to maintain the Corolla’s out-in-front sales position with Hollis commenting that, “at 40 million we’re just getting started!”