Toyota is heading to the SEMA Show once again with its Dream Build Challenge.
This year, the 2013 Dream Build Challenge will feature a NASCAR driver, a freestyle skier, a BMX rider and two supercross stars going head-to-head in a competition to build their dream Toyota cars. Fans will also get to participate in the process by voting for their favorites on the Toyota Dream Build Challenge website.
The 2013 Toyota Dream Build Challenge competitors are Parker Kligerman, Simon Dumont, Drew Bezanson, while Justin Brayton and Josh Grant are competing as a pair. Brayton and Grant will be building a custom 2014 Tundra called the “Let’s Go Moto Tundra,” and will team up with Joe Gibbs Racing Motocross on the build. Bezanson will partner with Skullcandy to take a Corolla and blend it with music and BMW themes to create the “Corolla Crusher.”
NASCAR driver Kligerman will partner with Kyle Busch Motorsports to create a 2013 Camry rally car, nicknamed “CamRally.” Lastly freestyle skier Simon Dumont will build the “Ultimate Dream Ski 4Runner” with the help of Oakley.
All four vehicles will be unveiled at the 2013 SEMA Show and voting will begin on October 31 and run for five days. Participants will earn a chance to win daily prizes from the build partners and athletes with one lucky fan winning a dream trip to one of the Team Toyota athlete’s events.
“For everyone who has ever imagined designing the perfect vehicle for a favorite hobby or sport, the Toyota Dream Build Challenge makes that dream a reality,” said Ed Laukes, vice president of marketing communications and motorsports for Toyota. “What better place than the SEMA show to push the limits of the imagination and inspire creativity.”
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