After several years of rolling our impressive, but hardly sexy, new safety technology, Volvo is looking to change its perception.
To do that and to give the world a preview of its future design direction, the Swedish automaker unveiled its Concept Coupe at this year’s Frankfurt Motor Show. The Concept Coupe is actually the first of three concept cars that are in the works, with all three paving the way for the introduction of the new XC90.
SEE ALSO: 2013 Frankfurt Motor Show Coverage
So how good of a job did Volvo do with its Concept Coupe to persuade others that its future is bright… and stylish? Take a look at our first look video below and judge for yourself.
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GALLERY: Volvo Concept Coupe Live Shots
GALLERY: Volvo Concept Coupe
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