Cadillac’s version of the Chevrolet Volt will go on sale next January, but dealers might have a hard time convincing people to buy them.
The brand announced today that pricing will start at $75,995 including delivery and without any tax incentives. A maximum $7,500 tax credit can serve to soften that blow, but not by very much.
Essentially a sportier and more luxurious version of the Volt, the car comes with a 1.4-liter range-extending gasoline engine just like its much less expensive sibling. For perspective, Chevrolet will sell you two Volts with change to spare before Cadillac will part with one ELR. Even the Tesla Model S is cheaper with a $71,070 base price also excluding federal incentives.
Adding to the insanity, the only vehicles in Cadillac’s entire lineup that cost more than the base ELR are a loaded CTS-V Wagon and members of the Escalade family. Even then, the flagship SUV carries a lower starting price than the ELR. Even the Escalade Hybrid carries a starting MSRP roughly $500 lower.
SEE ALSO: 2014 Chevy Volt Price Drops $5,000
Depending on terrain, the ELR is supposed to be capable of driving up to 32 miles on electric power alone, and up over 300 miles with its range extender in use.
“The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles,” said Bob Ferguson, senior vice president Global Cadillac. “ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.”
Chevrolet’s Volt sales saw sharp declines soon after Nissan slashed the price of its Leaf electric car, ultimately prompting GM to chop $5,000 from the Volt, which now starts just under $35,000. Features unique to the ELR include innovations like full LED exterior lighting and a Watt’s link rear suspension, a slightly improved 295 lb-ft of torque (up 22 over the Volt). It also comes with wood grain cabin inserts leather and chrome inserts in the cabin as well as Cadillac’s CUE infotainment system.
In a press release this summer the company promised the ELR will have the “agile handling and superior ride that Cadillac customers have come to expect.”
GALLERY: 2014 Cadillac ELR
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