The latest iteration of the popular Mazda3 compact car has just launched, and the brand’s CEO has already set his sights on selling 500,000 units annually worldwide.
Last year, the Mazda3 accounted for about 30 percent of Mazda’s overall vehicle sales, which totaled 1.25 million vehicles. But this year, Mazda is banking on its redesigned compact car to push sales even higher. ”We need to achieve this target as we try to hit our annual vehicle sales of 1.7 million vehicles set in our mid-term plan,” managing executive officer Masahiro Moro told Automotive News.
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In 2012, the Japanese automaker sold about 162,000 Mazda3 compacts in Canada and the US, which represents 40 percent of all 2012 Mazda3 sales. If Mazda’s sales prediction of 1.7 million total units is accurate, than the new 3 is poised to sell about 510,000 units assuming it keeps its 30 percent share of the brand’s overall sales.
The new Mazda3 went on sale in the USA in September and will hit Europe this month while Japan will have to wait until November.
[Source: Automotive News]
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