The BMW i3 electric car isn’t even on sale yet, but the German company is already considering boosting output numbers thanks to an early rush of demand.
BMW’s i3 goes on sale next month in Europe and according to BMW’s Chief Financial Officer Friedrich Eichiner, there is already 8,000 units reserved. “If demand holds, which is what it’s looking like, we will soon have to invest more,” commented Eichiner at a press conference.
SEE ALSO: BMW i3 Production Begins Today
BMW has already invested at least 2 billion euros in developing its ‘i’ series of electric cars, making this early demand great news for the German automaker as its operating profit margins have narrowed to 10 percent due to the large investment along with expanding production capacities.
The i3 hits the German market on on Nov. 16, followed by the U.S., China and Japan in the first half of 2014. To pickup a new i3, Germans will have to drop 34,950 euros while customers in the United States will pay $41,350.
[Source: Automotive News]
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