BMW i3 Demand May Spur Production Increase

BMW i3 Demand May Spur Production Increase

The BMW i3 electric car isn’t even on sale yet, but the German company is already considering boosting output numbers thanks to an early rush of demand. 

BMW’s i3 goes on sale next month in Europe and according to BMW’s Chief Financial Officer Friedrich Eichiner, there is already 8,000 units reserved. “If demand holds, which is what it’s looking like, we will soon have to invest more,” commented Eichiner at a press conference.

SEE ALSO: BMW i3 Production Begins Today

BMW has already invested at least 2 billion euros in developing its ‘i’ series of electric cars, making this early demand great news for the German automaker as its operating profit margins have narrowed to 10 percent due to the large investment along with expanding production capacities.

The i3 hits the German market on on Nov. 16, followed by the U.S., China and Japan in the first half of 2014. To pickup a new i3, Germans will have to drop 34,950 euros while customers in the United States will pay $41,350.

[Source: Automotive News]

 Discuss this story on our BMW Forum

  • Mirko Reinhardt

    Since the US market gets the LED headlights, the comfort pack and the “Loft” interior package as standard, a German-market i3 equivalent to the US base model actually costs 39,330€. Since that includes 19% VAT, the pre-VAT price (which should be used for comparison) is 33,050.42€ -> 44,720.52 USD. So the European-market price is about 8% more. Typical discounts at BMW German BMW dealers are at 17% at the moment. What’s the typical discount at American BMW dealers?