Fiat is working on finalizing a deal with partner Guangzhou Automobile Group Co. in hopes of producing the Jeep Cherokee in China.
Fiat CEO Sergio Marchionne hopes that this deal will help kickstart the brand in China, a market which it has been struggling to enter. If the deal goes through, the Jeep Cherokee could be available as soon as 2015 with Fiat assembling it at its sole factory in the country, rather than a new facility.
While other automakers have enjoyed success in China, the world’s largest automotive market, Fiat has struggled being outsold almost 15-to-1 compared to General Motors and Volkswagen. Marchionne is hoping that the Jeep brand will have more appeal in China, since it’s more recognizable in the country. In the 1980s, Jeep was the first Western automotive brand built in China.
GALLERY: 2014 Jeep Cherokee
[Source: Automotive News]
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