General Motors will soon expand a program initially launched through about 100 dealers across eight states.
“Shop-Click-Drive” is meant to allow customers to research automobile purchases and arrange them with local dealers before visiting a showroom, or skip the dealer altogether. The Detroit automaker began its program over a year ago and is now preparing to offer it on a national scale, Automotive News reports.
That will mean all 4,300 GM dealers in the U.S. will be able to offer customers the chance to carry out car shopping online rather than going through traditional car-buying channels. While the program offers buyers teh ability to skip visiting the dealer altogether, GM spokesperson Ryndee Carney said only five people have opted to do that so far.
Even with some dealer involvement, the ability to shop online “People still want a relationship,” Carney said.
[Source: Automotive News]
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