General Motors is already raising the price of its newly-introduced light-duty pickup trucks.
Demand for the volume-selling 5.3-liter V8 model was strong enough to overwhelm initial production capacity. Late last week, a company spokesman told Fox News that pricing will go up by as much as $1,500 for the new half-tons. But that increased price will be temporarily offset by a cash-back incentive offer of the same amount.
Despite slow truck sales last month, GM says it has almost completely sold off its remaining stock of 2013 model year pickup trucks.
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Although General Motors sells the majority of its trucks with the a 5.3-liter V8, customers may also purchase the trucks with an optional 4.3-liter V6 or a 6.2-liter V8.
General Motors previously suggested that it would keep its prices the same in a play to compete with products from Ford and Ram, both of which saw gains on aggressive discounts last month.
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[Source: Fox News]
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