Infiniti’s latest ad, titled Deja View, is a dynamic film that adapts depending on its viewer’s responses with the onscreen characters.
Teaming up with Campfire, which was co-founded by The Blair Witch Project creators Mike Monello and Gregg Hale, Deja View is a bit of a creepy experience, but interesting nonetheless. It features the Japanese automaker’s new Q50 sedan and combines cinematic narrative with the latest natural language processing systems to create an ad that is unique to practically each and every viewer.
Quite honestly, the best way to see what the ad is all about is to try it out yourself here, but you can also catch a trailer for it below.
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