The largest of four Porsche Experience Centers is set to open in L.A. next year.
Built on 53 acres of land, the Los Angeles Porsche Experience Center will join other centers in Atlanta, England and Germany. The German automaker is also building one near Beijing.
Currently, the California market accounts for 25 percent of Porsche North American sales with around 10,000 vehicles sold in the state annually. The Experience Center is designed to complement the dealership experience, offering test drives on a variety of tracks and conditions.
“It will be a high-performance training center where enthusiasts can experience and drive the car in all the conditions you normally couldn’t get in the real world,” said Detlev von Platen, CEO of Porsche Cars North America. “There will be a variety of tracks and conditions. It may not have big speeds, but it will be as much fun as 200 miles an hour on the highway.”
There will be a modular circuit that can be configured to be between a half mile and two miles in length and includes a 0.4-mile straightaway.
Porsche has invested about $29 million into the new Experience Center and will employ around 150 people once it’s opened next year. The center will also become the new headquarters of Porsche Motorsport North America.
[Source: Automotive News]
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