9. Matte Gray — Hyundai Veloster Turbo
Sometimes you don’t need a bright color to stand out. Subaru’s citrus-themed orange shines like the midday sun, but Hyundai has taken a subtler approach with its Veloster Turbo.
Buyers can opt for an oh-so-cool Matte Gray finish on this force-fed hatchback. The car can literally be slathered in lusterless paint that’s like non-reflective barbecue sauce dripping off a rack of baby-back ribs. This finish gives the adventurous Veloster an almost custom look, like a factory-fresh rat rod.
Of course there’s a price to pay for being different and it goes beyond the $1,000 up-charge. Owners have to be extra careful to keep their cars looking dull and shine-less. Naturally waxes and polishes are off limits, as are automatic car washes. Yes, you’ve got to scrub it down by hand, lest the paint get buffed to a shine by the twirling appendages of an unrelenting machine. Other precautions are also strongly recommended.