Toyota Tundra Future to Hinge on Fuel Economy

11
Toyota Tundra Future to Hinge on Fuel Economy

When the 2014 Toyota Tundra was unveiled during the Chicago Auto Show last February, it arrived without any mechanical changes. 

Instead, the truck debuted with cosmetic enhancements. The company also announced a new “1794 Edition” that comes with premium materials meant as an answer to American luxury trucks.

Toyota sells a fraction of the trucks that Ram – the lowest volume of the Detroit 3 – does and major changes to the Tundra aren’t likely soon. Despite that, Toyota hasn’t written off the possibility of beefing up its truck portfolio.

Speaking with Edmunds, Toyota sales executive Paul Holdrige said the Tundra’s next major redesign will come sometime after 2018 when the next wave of CAFE standards are made clear.

2014 Toyota Trundra Review

“We are working real hard trying to figure out what the CAFE regulations for 2018 are going to be because that will have a huge determination on what power plants (and) what alternative power plants we might have to put in the truck to participate in half-, 3/4 and the one-ton truck market,” Holdrige said.

Currently, the Tundra only competes in the half-ton class, although Toyota is weighing the possibility of offering larger gross vehicle weight trucks. It will all depend on U.S. government fuel economy mandates.

In the interim, Holdrige says Toyota is planning further updates to the current Tundra, including a possible increase in payload capacity.

GALLERY: 2014 Toyota Tundra Photo Gallery

2014Tundra1794Ed001 (1).jpg2014Tundra1794Ed004.jpg2014Tundra1794Ed005.jpg2014TundraLtd001.jpg2014TundraLtd002.jpg2014Tundra1794Ed009.jpg2014Tundra1794Ed011.jpg

[Source: Edmunds]

Discuss this story at our Toyota forum.

  • Jay

    Diesel?

  • Toby

    Terrible. Toyota jumped past the competition in 2007, now they’re a step backwards. We all want power train up grades.

  • rudy the bootie

    Power train upgrades better include payload. The 1,500 some odd pound payload it has now really restricts us.

  • forespeed

    I agree 100%

  • Virg

    Don’t know that no power changes were necessary. My friend bought a new 2013 Silverado with the “fuel saving” 5.3 V8. Goes from eight down to four cylinders but gets the same fuel milage of my Tundra.

    We’ll see….

  • iwallace905

    As far as engines, why change what “ain’t” broken?

  • Mo

    The headline does not match the story, I have my ’09 Rock Warrior up for sale because of the terrible gas mileage…..average is a little over 14 with no load.

  • Mike

    I don’t find the gas mileage that bad. If anything, the engineering of the UR engine compared to the UZ engine is amazing! My 1st gen Tundra DC with the 4.7L 2UZ engine gets 14-15mpg around town. The 1st gen is not only a smaller, lighter truck but has a smaller engine than the 2nd gen equivalent. The 2nd gen truck with the UR engine in it gets the same gas mileage. I’d love to dump the UR engine into my 1st gen chassis or just junk it all and grab one of the Toyota diesel engines and drop it in.

  • trboyden

    Toyota doesn’t really have a choice but to wait. Their sales numbers just don’t align with taking chances. Likely they will have to offer alternatively powered options such a natural gas and electric hybrid to comply with CAFE standards. That will require a re-engineer of the truck to make compromises for those systems (big NG tanks, large bank of batteries). Diesel won’t help in that area. The other option is to offer a smaller/more fuel efficient Tacoma, but they know that would eat into their Tundra sales, so they are in a tough spot. They could just as easily drop out of the full-size market altogether. Which would be a shame because I am on my second Tundra and wouldn’t buy any other POS full size truck.

  • eoyguy

    Calling the cosmetic changes “enhancements” is a bit of a stretch. In fact, I think the front end of the new Tundras is god awful ugly, trying too hard to look like the Dodge,Ford and Chevy monstrosities. Can’t comment on the interior, hopefully they are using MUCH better materials than previous years. I just got rid of my 2010 because of poor ride (bounce, bounce, bounce) and gas mileage, and truly a lack of need for its capabilities, but I always thought it was a better looking truck than the competition. No longer…

  • Ol’Grey Hair

    I like my 5.7 Gas mileage be damned! I get 16-17 empty. 10-11 pulling the camper. I want a truck damn it not a Honda Civic that looks like a truck .

« Back
SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.

1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. AGE/RESIDENCY RESTRICTIONS, VOID WHERE PROHIBITED.

2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked