Toyota Tundra Future to Hinge on Fuel Economy

Toyota Tundra Future to Hinge on Fuel Economy

When the 2014 Toyota Tundra was unveiled during the Chicago Auto Show last February, it arrived without any mechanical changes. 

Instead, the truck debuted with cosmetic enhancements. The company also announced a new “1794 Edition” that comes with premium materials meant as an answer to American luxury trucks.

Toyota sells a fraction of the trucks that Ram – the lowest volume of the Detroit 3 – does and major changes to the Tundra aren’t likely soon. Despite that, Toyota hasn’t written off the possibility of beefing up its truck portfolio.

Speaking with Edmunds, Toyota sales executive Paul Holdrige said the Tundra’s next major redesign will come sometime after 2018 when the next wave of CAFE standards are made clear.

2014 Toyota Trundra Review

“We are working real hard trying to figure out what the CAFE regulations for 2018 are going to be because that will have a huge determination on what power plants (and) what alternative power plants we might have to put in the truck to participate in half-, 3/4 and the one-ton truck market,” Holdrige said.

Currently, the Tundra only competes in the half-ton class, although Toyota is weighing the possibility of offering larger gross vehicle weight trucks. It will all depend on U.S. government fuel economy mandates.

In the interim, Holdrige says Toyota is planning further updates to the current Tundra, including a possible increase in payload capacity.

GALLERY: 2014 Toyota Tundra Photo Gallery

2014Tundra1794Ed001 (1).jpg2014Tundra1794Ed004.jpg2014Tundra1794Ed005.jpg2014TundraLtd001.jpg2014TundraLtd002.jpg2014Tundra1794Ed009.jpg2014Tundra1794Ed011.jpg

[Source: Edmunds]

Discuss this story at our Toyota forum.

  • Jay


  • Toby

    Terrible. Toyota jumped past the competition in 2007, now they’re a step backwards. We all want power train up grades.

  • rudy the bootie

    Power train upgrades better include payload. The 1,500 some odd pound payload it has now really restricts us.

  • forespeed

    I agree 100%

  • Virg

    Don’t know that no power changes were necessary. My friend bought a new 2013 Silverado with the “fuel saving” 5.3 V8. Goes from eight down to four cylinders but gets the same fuel milage of my Tundra.

    We’ll see….

  • iwallace905

    As far as engines, why change what “ain’t” broken?

  • Mo

    The headline does not match the story, I have my ’09 Rock Warrior up for sale because of the terrible gas mileage…..average is a little over 14 with no load.

  • Mike

    I don’t find the gas mileage that bad. If anything, the engineering of the UR engine compared to the UZ engine is amazing! My 1st gen Tundra DC with the 4.7L 2UZ engine gets 14-15mpg around town. The 1st gen is not only a smaller, lighter truck but has a smaller engine than the 2nd gen equivalent. The 2nd gen truck with the UR engine in it gets the same gas mileage. I’d love to dump the UR engine into my 1st gen chassis or just junk it all and grab one of the Toyota diesel engines and drop it in.

  • trboyden

    Toyota doesn’t really have a choice but to wait. Their sales numbers just don’t align with taking chances. Likely they will have to offer alternatively powered options such a natural gas and electric hybrid to comply with CAFE standards. That will require a re-engineer of the truck to make compromises for those systems (big NG tanks, large bank of batteries). Diesel won’t help in that area. The other option is to offer a smaller/more fuel efficient Tacoma, but they know that would eat into their Tundra sales, so they are in a tough spot. They could just as easily drop out of the full-size market altogether. Which would be a shame because I am on my second Tundra and wouldn’t buy any other POS full size truck.

  • eoyguy

    Calling the cosmetic changes “enhancements” is a bit of a stretch. In fact, I think the front end of the new Tundras is god awful ugly, trying too hard to look like the Dodge,Ford and Chevy monstrosities. Can’t comment on the interior, hopefully they are using MUCH better materials than previous years. I just got rid of my 2010 because of poor ride (bounce, bounce, bounce) and gas mileage, and truly a lack of need for its capabilities, but I always thought it was a better looking truck than the competition. No longer…

  • Ol’Grey Hair

    I like my 5.7 Gas mileage be damned! I get 16-17 empty. 10-11 pulling the camper. I want a truck damn it not a Honda Civic that looks like a truck .

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