Colorado Shows Promise in a Stale Segment
The current king of midsizers, the Toyota Tacoma, is a solid offering in the small truck segment, but it hasn’t received any major improvements for years and is starting to feel dated. Same goes for the Nissan Frontier.
And while the Colorado should be able to outsell both of these trucks on its modern design and interior alone, it remains to be seen whether or not the market place for midsize pickups is big enough to support another player.
Let’s take a look at some of the features that Chevy is banking on to sell the new 2015 Colorado.