At the connected car expo during the 2013 LA Auto Show, Audi introduced its A3 Sedan featuring high-speed internet services which the company says will help usher in the next generation of connected car technology.
While most automakers are waiting until the official press days to announce new cars and technology, Audi is working to prove itself worthy to the tech-enthusiasts taking part in the connected car expo, by showcasing its new A3 sedan which is loaded up with the latest in next gen technology, including 4G LTE.
Audi believes that the high-speed internet service will enhance the cars infotainment capability, citing improved renderings of maps and imagery when using the cars MMI infotainment system.
“With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment,” said Scott Keogh, President, Audi of America. “Offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience.”
The LTE internet technology will also improve the cars connected features like picture navigation, read-aloud news headlines, Facebook and Twitter alerts. Audi will also offer access to over 7,000 internet radio stations, something that will certainly see a benefit to the faster internet connection offered by LTE.
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Audi also hinted at the future of its connected car technology, saying it plans to hook into Big Data and smart infrastructure in order to provide drivers with real-time information about traffic and parking.
Finally, the German automaker stated that it plans to offer shared data plans which will allow drivers to buy a single package which will provide wireless internet access to all devices, including the vehicle.
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