Home / Auto News / News article: Ford Maintains Overall Lead in Social Media Buzz; Chevy Drops and Lexus Surges - AutoGuide.com News
 |  Nov 13 2013, 4:15 PM

october-social-buzz-report

For the second straight month, Ford has secured the overall lead in online discussions while both BMW and Toyota surged passed Chevrolet in October.

Chevrolet saw the largest decline in online buzz last month, dropping 16 percent, while Lexus saw the largest increase thanks to a meme on Tumblr referencing a Macklemore song lyric that mentions driving a Lexus.

SEE ALSO: Ford Had Biggest Online Buzz in September: Report

The October Social Buzz Report from Phoenix Marketing International’s Automotive Practice also revealed that discussions of Quality and Price were strongest among BMW and Mercedes. As for fuel efficiency, BMW also headed that category while Chevrolet and Ford took second and third, respectively. Lastly, Mercedes and Ford were among the top when it came to online discussions about Performance.

Discuss this story at our Ford forum.

  • smartacus

    You mean Tesla with all the negative press lately is not even in the running?