Hyundai’s SEMA Show booth may be filled with wild and unbelievable concept cars but the Korean automaker is serious about the aftermarket and proved it today announcing a new crate engine program tailor made for tuners.
Designed for engine swaps, Hyundai will offer both its 2.0-liter turbocharged 4-cylinder and 3.8-liter V6 engines. The 4-cylinder will actually be made available without a turbo for those who prefer to bolt on their own, priced at $4,500 while a turbo-equipped option complete with intercooler and ducting will cost $6,000. Those looking to swap in a powerful V6 can do so for $9,000.
Hyundai calls the pricing “rock-bottom” comparing the $4,500 option to Ford’s $8,000 EcoBoost engine.
All engines will come complete with manifolds, injectors and fuel delivery systems.
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“As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we’ve witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports,” said Hyundai Motor America CEO John Krafcik,. “Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms.”
Hyundai’s new crate engine program will begin next month with sales through authorized Hyundai dealerships. Each engine will come with a 12-month/12,000 mile warranty.
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