Kia Soul Gets the YouTube Treatment for YTMA

Kia Soul Gets the YouTube Treatment for YTMA

Kia will be the official sponsor for the first-ever YouTube Music Awards and has built a custom Soul to celebrate the event.

Featuring a matte white paint job with red accents, the Kia Soul is a collaboration between Lux Motowerks and RIDES Magazine. Of course the two-tone paint scheme is instantly recognizable as YouTube’s signature color scheme, but the logo will be located on the sides of the car just in case you didn’t know. Bright red custom wheels outfit the exterior, while most of the key elements are located in the cabin of the Soul.

A wireless keyboard has been embedded in the center armest that joins a webcam for high-definition video recording, 10 WiFi-enabled iPads in the rear cargo area while a Mac Mini provides a WiFi Hot Spot for video uploads and streaming.

The first-ever YouTube Music Awards (YTMA) will kick off on November 3 at 3 p.m. pacific and will be broadcasted live on the website.

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