Mazda Aims for Record US Sales by 2016: CEO

Mazda Aims for Record US Sales by 2016: CEO

The new CEO of Mazda believes the automaker will hit record U.S. sales in the next two years thanks to booming demand, new models and a lower cost structure.

Masamichi Kogai, CEO of Mazda Motor Corp., hopes to see U.S. sales hit 400,000 units in the fiscal year ending March 31, 2016. Driving the surge and increase in sales will be the new Mazda3, which went on sale this fall. Kogai also predicts that Mazda can lift its U.S. market share to as high as 2.5 percent in that period. Currently, the Japanese automaker’s market share in the U.S. is 1.9 percent through October 2013.

SEE ALSO: 2014 Mazda3 Review – Video

The goal is certainly lofty, considering the sales record for Mazda in the U.S. is currently at 379,883 – set in 1986. Last year, Mazda sold 277,046 vehicles in the U.S and so far sales are up 5 percent this year at 240,229 units through the first 10 months. For the current fiscal year ending March 31, 2014, Mazda hopes to sell 300,000 units which is a reasonably attainable goal.

GALLERY: 2014 Mazda3


[Source: Automotive News]

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