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 |  Nov 13 2013, 8:01 AM

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Tesla might be struggling through a PR disaster caused by several recent car fires but that hasn’t stopped CEO Elon Musk from dreaming big, announcing plans to take on the best selling vehicle in American: the Ford F-150.

While Musk has opined on the idea of an electric truck, his latest comments, delivered as part of a Business Insider conference, are more definitive.

Tesla has its eyes set on building an electric pickup thanks to the success of Ford’s F150. In Musk’s own words, “If you’re trying to replace the most gasoline miles driven, you have to look at what people are buying.” And considering the Ford F150 is the best-selling vehicle in America it shouldn’t be a surprise that Musk wants a piece of the pie.

“That’s the best selling car in America,” he commented. “If people are voting that’s their car, then that’s the car we have to deliver.”

SEE ALSO: Tesla CEO Visits Texas, Talks About Electric Truck

And what a big pie it is with the F150 selling around 560,000 units through the first nine months of this year. To put that into perspective, though it’s hardly an apples to apples comparison, the Model S has seen about 14,000 units moved up to October.

There’s quite a bit on Tesla’s plate right now, with the Model X crossover set to enter production late next year. Then there’s the cheaper model that Musk continues to speak about, that will have quite the range for its price tag. As for the Tesla pickup truck, Musk commented that it wouldn’t be feasible for at least five years.

GALLERY: Tesla Model S

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[Source: CNN Money]

Discuss this story at our Tesla forum.

  • Jvon James

    An electric truck would be interesting because of the instant tourqe that would be great for towing. But I am skeptical of the range such a truck would have faced with aero, weight, and the extra weight from towing.

    Personally, I think a hybrid truck with the electric motors runing the rear wheels and an engine running the front would be ideal.

  • chavitz

    Tesla CEO, Elon Musk is an another 101 story maker. Just a while ago, his story is that Tesla is going to develop super-sonic train. Now his new story is Electric truck. Elon really has an edge over the rest of automakers’ CEO in thinking wildly and shamelessly claiming wildly. Who cares whether these stories are fictions or not, just keep making story one after another, Elon, right?

  • kdawg

    He never said Tesla was going to make the hyperloop.