4. Suzuki, 2013
Suzuki is one of those brands that never really figured out the North American market. Sure, their power products are extremely popular, things like motorcycles, ATVs and marine engines but when it comes to cars they kind of wilted away like the garnish at an all-you-can-eat buffet. Heat lamps will do that to even the sturdiest greens.
Unlike, say, Hummer many of Suzuki’s products were clever and pretty appealing. The Kizashi midsize sedan was a nice piece of work and the SX4 small car was spacious and functional. It’s curious why Americans never really bought them. This is one brand that probably didn’t deserve to die in the U.S.