U.S. Car Shoppers Prefer Fuel Efficiency Over Performance: Survey

U.S. Car Shoppers Prefer Fuel Efficiency Over Performance: Survey

The American car consumer might be stereotyped as loving brutishly powerful V8 machines, but according to a new survey they actually prefer fuel efficiency over performance.

According to a recent study conducted by Morpace, Inc., a Detroit-area consulting firm, 68 percent of U.S. car buyers are willing to sacrifice performance for improved fuel economy. 62 percent of those surveyed said that they were willing to shop various automakers in order to get the most fuel-efficient vehicle available.

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Only 48 percent however, said that they were willing to pay more for a vehicle that is environmentally friendly. About 3,000 consumers were surveyed online, all of which plan to buy or lease a vehicle within the next three years. Only 31 percent of those surveyed said innovative new technologies were important when considering a powertrain.

As for the most important reason for purchasing a car? 77 percent said reliability was the most important reason for purchasing a vehicle.

[Source: Automotive News]

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