November Sales Climb Fastest in Almost 7 Years

November Sales Climb Fastest in Almost 7 Years
Share this Article

November saw the highest automotive sales in almost seven years with the seasonally-adjusted annual rate reaching 16.4 million.

That figure is creeping closer to the industry’s peak in 2007 when the SAAR hit 16.8 million.

Ford continued its strong year of sales, moving 182,978 vehicles last month to make it November’s top-selling automaker in the U.S. The American automaker’s November 2013 sales were 6.8 percent higher compared to November 2012, and year-to-date Ford has sold 2,194,934 vehicles – a 12.3 percent increase over last year and has scaled back production for the first quarter of 2014.

Meanwhile, Jeep saw a significant increase in November sales this year with 45,415 units sold, a 29.6-percent jump compared to last year. Its gains were fueled by strong demand for the new Cherokee crossover. That and the popular Ram pickup truck contributed to a 14 percent overall gain for Chrysler Group

Other automakers that eclipsed the 100,000-unit mark last month include Chevrolet (145,089), Honda (101,948) and Toyota (147,465). Luxury automaker Jaguar saw its November sales more than double 1,446 units while Mitsubishi had a surprising 69.9-percent increase to 6,071 units.

In terms of the battle between Germany’s big three, Mercedes edged out BMW with 36,386 units vs. 31,752 units. Audi trailed both brands significantly with just 13,636 vehicles sold last month.Year-to-date, Mercedes is poised to take the luxury crown having sold 298,489 vehicles compared to BMW’s 271,891.

Volkswagen dipped 16 percent due to declining sales of the Jetta, Passat and Tiguan. Fiat’s decline also continued with sales down 15 percent as demand for its quirky but limited product line stagnates. Not surprisingly, Scion also saw sliding sales attributable to a stale portfolio with the FR-S sports car as its only recent product.

Discuss this story at our Ford forum.