Nissan Aims for 8 Percent Global Market Share by 2017

Nissan Aims for 8 Percent Global Market Share by 2017

Nissan CEO Carlos Ghosn is aiming on a global market share of 8 percent for his company and an operating profit margin of 8 percent by March 31, 2017.

Recently, Ghosn promoted Jose Munoz to head of North American operations in hopes that Munoz can bring Nissan 10-percent market share for its U.S. arm. But most importantly, Ghosn is realistic that Nissan has work to do in the marketplace, acknowledging that when compared to rivals Toyota and Honda, Nissan isn’t top in the U.S. He did however reiterate that the 10-percent U.S. market share is not only a milestone, but a spot to continue growing from.

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In terms of Nissan’s cars however, Ghosn wants to focus on Nissan’s quality and setting the bar even higher. Despite feeling like the automaker is producing “very good” products, some don’t receive a good rating once they hit the market. In order to rectify that, Ghosn aims to retune Nissan’s internal standards “to make sure the people who are advising the consumer are happy with our product.”

But at the core of it all, Ghosn believes Nissan is a “technological powerhouse” and will continue to innovate on concepts and products such as autonomous cars and electric vehicles.

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[Source: Automotive News]

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