5. 2013 Ford Focus
The third-generation Focus came around in 2011 looking like a wild child in the compact car arena. In 2012, the company sold almost 250,000 of them in North America alone, but the brand won’t be breaking its annual sales record this year. A flood of competition is washing over the segment and leaving cars looking stale after only a year. Both years following the current generation of Civic included refreshed equipment. Maybe Ford should pay attention if Honda is willing to risk running a wild goose chase for the sake of sales.