2. 2013 Honda Accord
If you can’t count on an Accord, what can you count on? These days, there’s actually quite a bit. But Honda’s reputation is a perfect illustration of why “brand equity” is so important. The Accord is a great mid-size sedan, but it really isn’t the best. That also really doesn’t seem to matter because both this car and the Toyota Camry wipe the court with sales sheets from other companies. Through November, the Accord sold over 334,000 times in the U.S.