Home / Auto News / News article: Alfa Romeo Returning to US in 2015 with Several Models - AutoGuide.com News
 |  Jan 18 2014, 11:05 AM

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The reintroduction of the Alfa Romeo brand in the U.S. has been delayed again, this time to 2015, according to Fiat-Chrysler CEO Sergio Marchionne.

At the 2014 Detroit Auto Show, Marchionne promised that the Italian automaker will return to the U.S. with mainstream products in 2015. The Alfa Romeo 4C sports car was supposed to be arriving dealerships already, but that release has been pushed to spring of 2014.

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But expect more Alfa Romeo models to come, as Marchionne is preparing a full product plan for the brand that will be presented in April. According to Marchionne, none of the current European-market models will be coming to the U.S., so it is expected that the next-generation of products will be built with the North American market in mind.

GALLERY: Alfa Romeo 4C

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[Source: Car and Driver]

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  • http://www.goldbridgelanguage.com/ sanfrandave

    I cannot hold my breath. I loved ALFA, but it got old, this thing of pushing around a has been from yesteryear. And the more hot air that got blown about by some faraway company, the worse it got. The world has changed, and certainly the market in the USA has too. It’s a bit like chasing illusions, the clouds have passed, haven’t they? One might think that ALFA would be pushed in a growth area for cars, but the Asian and Chinese markets have not seen any worthwhile inroads from ALFA, which are so rare on the ground here (I live in Beijing, travel to HK, Taipei and Shanghai pretty often) that it’s like spotting a unicorn. Three in the past four years, to be exact. So the question is: Why can anyone expect ALFA to enter and sustain presence in the stagnant market of the USA, when it cannot currently sustain itself in a growth market of China, where presence has been established for some time?