Ford has a lot to prove with its all-new 2015 F-150 pickup, and the American automaker wants you to put it to the test.
To show that its new truck is the toughest yet, Ford is launching the “You Test” campaign where consumers will be able to submit how they would put the new F-150 to the test. The winners of the competition will be filmed taking the new F-150 and putting it through their own personal toughness tests.
Whether it’s a grueling off-road challenge or the daily routine of a demanding job site, Ford wants to prove the 2015 F-150 has what it takes. Up to five winners will be selected and they’ll get to spend a week behind the wheel of an F-150 while video crews document the truck undergoing real-world testing.
Entries to the contest must be received by May 31, 2014 with the winners being announced on September 1, 2014. If you’re interested, head on over to BuiltToughTest.com to submit.
“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 marketing manager. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”
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