General Motors launched the ‘shop-click-drive’ tool on Nov. 6, 2013 and has since sold 1,800 vehicles through the internet-based shopping tool.
Essentially, interested buyers can use the tool to research a specific vehicle, get estimated pricing, learn more about the car itself and choose financing deals along with getting information on a trade-in, all using the internet. Applications for credit can also be completed using the tool, along with scheduling delivery times.
This new tool will likely be used most by young people, with many saying that sales people are too pushy and can turn them off. It eliminates much of the dealership experience, and lets customers do the majority of their shopping from home. GM is pushing the ‘shop-click-drive’ as hassle, pressure and worry free.
“We wanted to be among the first dealerships to market with ‘Shop-Click-Drive’ because it provides the experience that our customers expect from retailers,” said Dan Endress, director of digital marketing at Paddock Chevrolet in Kenmore, N.Y.
Dealers can choose to opt in to the program. Currently, 47 of the 50 states offer at least one ‘shop-click-drive’ enabled dealer.
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