Wagons aren’t popular in North America, but that doesn’t seem to matter to General Motors’ product chief who wants to see one in the automaker’s lineup.
When asked what sort of vehicle GM should make that it currently doesn’t, GM’s new product boss, Mark Reuss, commented that no automaker has “offered a really good, affordable wagon in the United States.”
Currently, the only wagon offered in the U.S. by an American automaker is the Cadillac CTS Sport Wagon, but priced over $40,000 it’s not exactly affordable – it’s also getting discontinued this year.
With the overwhelming growth of the crossover market, wagons for the most part, have fallen off shoppers’ radars. Though some German automakers such as BMW offer wagon variants, none of them can be had for under $30,000. The American automaker produces several wagon models for overseas sales, such as the Chevrolet Cruze station wagon, but Reuss believes a wagon that will appeal to Americans would have to be “really fun to drive.”
Even though Reuss would like to see a wagon join GM’s lineup of vehicles, he’d have to persuade new CEO Mary Barra that there’s a compelling business model behind one.
GALLERY: Chevrolet Cruze Station Wagon
[Source: Fox News]
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