GMC might get a vehicle of its own in the future rather than running exclusively with re-badged Chevrolets.
During the Detroit Auto Sh0w last week, General Motors global product chief Mark Reuss said the company is working on a vehicle that wouldn’t share its architecture with a Chevrolet vehicle as its current products do. Especially with the new body-on-frame SUVs it unveiled late last year, GMC is working to differentiate itself from Chevrolet branded products. The new Denali-trimmed vehicles use much more premium cabin materials than their Chevrolet counterparts.
Global design chief Ed Welburn told Automotive News that GMC is busy designing several concepts, all of which are trucks.
Reuss wasn’t willing to share a timeline for the new GMC vehicle, but cited strong transaction prices and the brand’s potential to appeal to appeal to non-GM customers as reasons for building such a vehicle.
During the show in Detroit last week, GMC unveiled its most recent product: the Canyon mid-size pickup truck (pictured). It shares a platform with the Chevrolet Colorado first shown during the L.A. Auto Show last November. Both will offer diesel engines, although the company insists they are aimed at different markets. The choice to unveil Chevrolet’s version in L.A. signifies General Motors’ coming attempt to market the Colorado more as a “lifestyle” truck compared to the Canyon.
GALLERY: 2015 GMC Canyon Live Pictures
[Source: Automotive News]
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