Far more than just special edition models, Lamborghini has made headlines over the past few years by launching extremely limited edition versions of wild supercars. Like the Veneno and Sesto Elemento, there will be more hypercars to come confirms company R&D boss Maurizio Reggiani.
Speaking at an event on the sidelines of the Detroit Auto Show, Reggiani commented that such cars will become a fixture of the brand. “I think we can do one every year,” he said.
While often put together in a short timeline, such as the Aventador J (above), which went from a sketch to a real production model in just six weeks, each car is carefully thought out. According to Reggiani, “It’s important that each car is not a pure design exercise,” and that it has an importance to the brand. He says each special model lets their design team think outside the box, helping bring new expressions to the brand and “tell our vision of the future.”
In addition, each of the cars has a unique business case, with supply driven by the extremely limited demand of just a handful of cars. In some cases, it’s the same dedicated owners clamoring for the latest and greatest Lambo. For example, Reggiani let slip that the individual who purchased Veneno number two (of just three made) is the owner of the one-off Aventador J.
Perhaps the most surprising news about these wild production cars is just how they come about. In many cases, like with the Veneno, owners pay millions of dollars for the car without having ever seen it. Perhaps more surprising, Reggiani reveals, is that in some cases company CEO Stephan Winkelmann hasn’t even viewed the cars until they are unveiled.
A new staple of the brand’s product range, these special project cars owe their existence to the Reventon, which debuted back in 2008 as a wildly styled Murcielago. Priced at $2 million, just 20 were built.
With the launch of the Gallardo-replacing Huracan planned for the Geneva Motor Show in a few months time, if Reggiani does follow through on his promise a new special project car isn’t likely until late this year. He didn’t speculate as to what it would be, but in a related conversation did confirm that a future rear-wheel drive model is not out of the question. In fact, Reggiani said that he’s “98 percent sure” a rear-wheel drive Lamborghini will join the product lineup in the future.
GALLERY: Lamborghini Veneno
GALLERY: Lamborghini Sesto Elemento
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