The Maybach brand was axed in 2012 but the German automaker will be reviving it as a model that will debut later this year in the U.S. The Mercedes-Benz Maybach, as strange as that sounds, will be Daimler’s entrant to compete with ultra-luxury vehicles such as the Bentley Mulsanne and Rolls-Royce Phantom from Volkswagen Group and BMW respectively.
That means you can expect the sedan to be priced in the range of $250,000 to $300,000. The Maybach will feature unique styling elements along with ultra-luxury equipment to set it apart from your standard high-end S-Class model. In addition, based on the Maybach’s success, a sub-brand similar to AMG could happen for Mercedes.
[Source: Automotive News]
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