Not since 1999 has Mercedes been the top luxury seller in the United States, an achievement that was made possible by an onslaught of new products. Benz launched the new CLA compact sedan, a redesigned S-Class and an almost all-new E-Class, all three of which contributed to the brand’s total sales of 312,528 for 2013.
CEO of Mercedes-Benz USA Steve Cannon told Automotive News that the CLA drew customers into showrooms, while many of them ended up leaving with a C-Class. The CLA still performed better than expectations however, selling 14,113 units, creating a CLA shortage. “The fact that we sold faster than we expected means we will have to deal with lean inventory for the first quarter,” Cannon said. “But that will resolve in the second quarter.”
Mercedes managed to beat BMW by 3,248 units, a number that BMW claims would have been even smaller if it had full access to new X5 inventory. After 11 months of sales, BMW was 7,610 units behind, but a late December sales rush cut the gap in half.
Lexus slotted in the third spot, moving 273,847 units in 2013.
[Source: Automotive News]
Discuss this story at our Mercedes CLA Forum