It is well known that Toyota has been working to reinvent its boring image, and the Camry is the next car in line for a refresh that will look to ditch the car’s mundane design.
Toyota wants the new Camry to have a “more emotional, more impactful design,” Kevin Hunter, head of Toyota’s U.S. design studio told Automotive News.
Much like the redesign of the 2014 Corolla (seen above) which introduced an edgy new look, the redesigned Camry will look to embody “waku-doki” design, a shorthand Japanese term for heart-racing qualities.
Camry has been the best selling vehicle in the US for the last 12 years running, so a radical redesign could alienate many new buyers and upset the car’s classic sales recipe of simple, reliable transportation. “I would not go so far as saying we could be adventurous, but at least more aggressive,” said Kazuo Ohara, head of Toyota’s U.S. sales unit.”We were probably a little bit too conservative” with the current Camry.
Toyota has yet to provide any details on when the new Camry will debut.
GALLERY: 2014 Toyota Corolla
[Source: Automotive News]
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