Chrysler executives are examining the possibility of adding a third truck plant to meet strong demand for Ram pickups.
CEO Sergio Marchionne said last week that he and other company executives are mulling the possibility, but that he would prefer to run the existing two “flat out” to increase production by between 15 and 20 percent. The executive swore during the recession that he would never build another North American assembly plant.
Currently, Ram trucks are built in Warren Mich. and Saltillo, Mexico. Marchionne said the odds of a third plant being built are “under 50 percent” during a conference call last week to discuss this company’s $1.6 billion fourth-quarter profit.
Ram truck sales increased 21 percent in 2013 compared to the year before while the overall pickup truck market climbed by 17 percent.
[Source: Automotive News]
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