Ferrari Named ‘Most Powerful Brand’ Twice in a Row

Ferrari Named ‘Most Powerful Brand’ Twice in a Row

Once again, Ferrari is being named the most powerful brand in the world.

The low-volume supercar maker based in Maranello, Italy gained the title for the second consecutive year. Ferrari released its sales and financial information for 2013, marking record revenue despite decreasing sales volume. the company was the only auto maker to earn an “AAA” rating in a recent study by London-based Brand Finance that takes customer loyalty, investment and several other factors into account.

This is the second consecutive year for Ferrari to claim recognition as the world’s “most powerful” brand. The company’s revenue rose five percent to a record 2.3 billion euros last year. It also marked the introduction of the new LaFerrari halo car and the more hardcore 458 Speciale, both of which are hallmarks in the exotic car market.

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