Where BlackBerry Beats Microsoft
Few car components have been vilified more than the MyFord Touch infotainment system, but word is floating about that the Blue-Oval may be switching its gameplan, ditching its Microsoft based platform for one powered by BlackBerry’s QNX.
If you’ve heard anything about Blackberry over the past few years, chances are it wasn’t good news. But as they say, a little knowledge can be a dangerous thing.
Ford’s rumored switch may actually be just what the brand needs. Surveys have shown that Ford’s adoption of high-tech interfaces in its cars has been a big draw for customers. Unfortunately, it’s also been one of the major factors in continuously-low reliability and consumer satisfaction reports. Blackberry could be the answer. Here’s how: