Loser – Scion -18 Percent
Lincoln is an easy target to make fun of. The brand has been mismanaged for so long it’s downright hilarious. But when this perpetually troubled division outsells a mass-market make from the world’s largest automaker laughter quickly turns into tears.
Toyota’s Scion brand dropped 18 percent last month; deliveries only hit 4,011 units. The FR-S may be a blast to drive but apparently it ain’t helping increase sales (at least not during the dead of winter).