Lamborghini Personalization Program Expanded

Lamborghini Personalization Program Expanded

Ahead of the Geneva Motor Show next week, Lamborghini announced today that it will update its vehicle personalization program.

The program currently allows customers to specify both interior and exterior colors as well as details like personalized stitching in the cabin. Currently, “Ad Personam” is only offered on the Aventador, but it will extend to the new Huracan as well. Aventador Roadster Ad Personam_3

Options on the menu, so to speak, have been expanded with a wider range of leather and Alcantara colors as have the available seatbelt and floor mat hues. Lamborghini will showcase its updated bespoke options during the Geneva Motor Show next week where it will display the customized Aventador pictured here.

Part of the program includes the option for customers to configure their car at the Lamborghini plant in Sant’Agata Bolognese, Italy, with the help of a dedicated specialist.

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