Porsche CEO Matthias Mueller expects the brand to exceed 200,000 units in 2015.
The brand is continuing to position itself for increased volume with the Macan compact crossover and marks a new entry level for Porsche’s utility vehicle line. Two versions will be sold initially: the Macan S and Macan Turbo, both of which are sold with turbocharged six-cylinder engines. Mueller said the company is ready to boost production beyond the planned 50,000 units. Last year the company sold just over 162,000 units globally.
SEE ALSO: 2015 Porsche Macan Video, First Look
Porsche expects the Macan to be a big seller and justifiably so. Sales in the segment grew last year by 8.9 percent in the U.S., vastly outpacing market growth. The Macan slots in beneath the Cayenne in Porsche’s lineup, but is positioned to sell as a premium alternative to a high trim-level BMW X3 or Mercedes-Benz GLK-Class.
The two versions slated for initial sale are expected to be supplemented with other models in the future. In Europe, there will be a diesel version, but Mueller said the company is also considering a more performance-focused GTS variant. The company hasn’t made a final decision yet, but he said building such a car “makes a lot of sense.”
[Source: Automotive News]
Discuss this story at our Porsche Macan forum.