Korean Automaker Sssangyong Heading to America, Under a Different Name

Korean Automaker Sssangyong Heading to America, Under a Different Name
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Ssangyong is preparing to enter the North American market, but it will do so under a different name.

After bankruptcy in 1999 and internal turmoil, Ssangyong has carved itself a market with its SUVs and the Korean automaker now looks forward to bringing its product to North America. The brand was saved when Indian automaker Mahindra & Mahindra stepped in and acquired a 70-percent stake in February 2011. That stake has since risen to 73 percent.

Last year, Ssangyong saw its highest sales since 2002, moving 145,649 vehicles and seeing a 20.7-percent increase year-over-year. Of those deliveries, 81,679 were made in overseas markets, also another record for the brand.

Currently, a product portfolio for the North American market is being planned and the automaker has hired a consultant to help it find a more attractive brand name for the U.S.

[Source: WardsAuto]