The Toyota Prius family was the most popular vehicle line in the state of California for the second year in a row.
“For many customers Prius is synonymous with hybrid, especially in California,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc. “When the Prius was launched in 2000, many dismissed it as a “science project,” but owners were enamored by its great MPG and lower emissions for a cleaner environment.”
The Prius family, which consists of the Prius Liftback, Prius v, Prius c and Prius Plug-in saw 69,728 vehicles sold last year in California alone. In fact, the Prius family outsold all other hybrid competitors combined in the state.
According to the Japanese automaker, 9.3 percent of the vehicles sold in California run on some form of electricity and one out of every two hybrids sold in the state sport the Prius nameplate.
Toyota has sold over 1.5 million of its Prius hybrids over the last decade. The company is working on its fourth-generation Prius that will ride on its modular TNGA platform and is targeting an eight percent improvement in fuel economy over the current model.
GALLLERY: 2013 Toyota Prius
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