Toyota has singed on to become the first founding partner of the revamped Daytona International Speedway and with it an 11 year sponsorship deal.
The $400-million Daytona Rising redevelopment project is International Speedway Corporation’s reimagining of the fan and sponsor experience at the Daytona International Speedway. The multi-year project hopes to create a world-class facility that’s unmatched in the industry and currently has a completion date of January 2016.
The 11-year agreement with Toyota will give the Japanese automaker naming rights for one of five fan entrance, as well as the ability to develop a 20,000 square foot fan experience center where it can showcase its products.
The automaker will also have a presence in the new “World Center of Racing” zone that is roughly the area of two football fields. Additionally, Toyota will serve as the official partner of “The Great American Race,” the Daytona 500 and will receive official pace car rights in 2015.
“Daytona Rising represents our commitment to delivering engaging and innovative ways for our partners to showcase their brand,” said Daytona International Speedway President Joie Chitwood III. “We’re proud to integrate Toyota into this historic project. Our fans and guests will now enjoy more exciting, innovative and engaging experiences from the moment they enter the new facility to the time they reach their seats and beyond.”
GALLERY: Toyota Daytona Rising Project
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