Less than a third of Kia dealers will sell its new K900 flagship sedan when it goes on sale this March.
The Korean automaker has its sights set on the luxury market competing against the likes of BMW, Infiniti, Audi, Lexus and Mercedes-Benz. But according to a recent report, the K900 will be available at less than 30 percent of Kia’s dealerships in the U.S. as the training experience to sell a luxury vehicle isn’t quite the same as selling, say, a Kia Soul. The 2015 Kia K900 will start at $60,400 including destination, easily making it the most expensive model the brand has ever sold.
SEE ALSO: 2015 Kia K900 Review
Dealerships wanting to sell the K900 will end up spending about $30,000, which is a reason why only less than 30 percent have opted to do so. In total, Kia has 765 dealerships in the U.S. with about 220 signing up to sell the sedan. Showrooms will also get revamped for the K900 with dark wood inlays cut into the showroom floor where the K900 will be positioned. It will also feature displays highlighting the car’s exterior color choices and trims and a tablet device playing a video showcasing the features of the car.
GALLERY: 2015 Kia K900
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