Volkswagen wants to rejuvenate its sales in North America, but is a mid-size sedan its saving grace?
The Volkswagen Passat was designed specifically for the U.S. market, and while it had strong sales in 2012, it has struggled since the second half of last year. In a way, the sedan is another ambitious model from the German automaker that hasn’t quite succeeded as well as it would have liked, so the company is looking to make big changes when it gets refreshed for the 2016 model year.
Acknowledging that the Passat’s styling could be considered bland by American consumers, Volkswagen is focusing on cosmetic changes to make the model more attractive in the marketplace. The mid-size sedan market is one of the more competitive segments in the U.S., and if the Passat wants to contend with the likes of the Honda Accord or Toyota Camry, it’ll also need plenty of new features and state-of-the-art technologies – both of which Volkswagen is planning to incorporate.
So when the 2016 Volkswagen Passat finally makes it debut, don’t be surprised to see more than just a minor refresh on its exterior.
GALLERY: Volkswagen Passat BlueMotion Concept Live
GALLERY: Volkswagen Passat BlueMotion Concept
[Source: Car and Driver]
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