Home / Auto News / News article: Alfa Romeo to Use Ferrari Engines - AutoGuide.com News
 |  Mar 27 2014, 11:30 AM

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The attempted rejuvenation of Alfa Romeo is in full swing at Fiat Chrysler Automobiles, and the small Italian brand is going to benefit from having some powerful corporate cousins.

Fiat Chrysler plans to introduce a new lineup of rear-wheel drive Alfa Romeo sedans and SUVs that will take the fight to BMW, Mercedes and Audi, and they will do so with Ferrari powerplants. These models are slated to arrive starting in 2016, and the high-end versions of these cars will use powerplants designed by Ferrari.

Since 2004, Alfa Romeo sales have fallen by 56 percent. But European auto sales are now back on the rise and Fiat Chrysler wants to pounce on the opportunity to reinvigorate Alfa Romeo. The plan will see Alfa Romeo models commanding higher price points than their mass-market cousins from Fiat, Chrysler and Dodge.

SEE ALSO: Alfa Romeo Getting Seven New Models by 2018

Outside of North America, Alfa Romeo will sell their cars though Jeep dealerships, though in the US the brand is expected to sell its cars in conjunction with Maserati. The 2015 Alfa Romeo 4C will be the first Alfa vehicle to be sold in the US, and it will make its official North America debut at the upcoming New York Auto Show.

GALLERY: Alfa Romeo 4C Spider Official Photos

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[Source: Automotive News]

Discuss this story at our Alfa 4C Forum

  • bigwill

    Hmmm. Alfas are for thoughtful people. Not sure how linking them with the blingtastic T-shirt-and-shades marketing division of Fiat is going to help their operation…

  • Suda156

    I would agree, bigwill .
    For me, there’s always been a contradiction at the top of the FIAT ‘empire’ as to which market segment of its other 2 , er , ‘mainstream’ brands – Lancia & Alfa Romeo are supposed to actually appeal to in the U.K.;- as it’s actually Lancia, with their rallying success’s with the Stratos & Delta / ’037 who have best represented
    FIAT on the tracks —- rather than Alfa Romeo with their “Sporting Heart” (Cuore sportivo) , with Alfa having done nothing really in the U.K. since pileing a shedload of money on the 155 winning the BTCC in the 1990′s , which actually didn’t reflect in any upturn in sales , sadly .
    Yet Lancia are supposed to be the ‘ most Italian Brand ‘ and this makes models have consistantly more luxurious interiors than Alfa and Fiat.
    Since the big 1970′s rust scandals which affected all 3 Italian mainstream brands, it’s only the VAG group with Skoda who have succesfuly overcome the entrenched & conservative attitudes of the mainstream Car Industry successfully.