With emissions regulations becoming stricter, automakers are turning towards their more fuel-efficient models to help meet those rules.
BMW expects production for its i sub-brand to reach 100,000 units annually by the year 2020. At a presentation for the German automaker’s financial results, BMW CEO Norbert Reithofer confirmed that production of the i sub-brand will ramp up by 2018 before the brand will be “forced to build them in a six digits figure to comply with stricter emission rules.”
According to BMW, the sales for the i3 is off to a good start and has collected over 11,000 orders in Europe since it went on sale in mid-November in Germany. This year will be a ramp-up year for the i3 but the company declined to give a sales forecast for the year, believing that it’ll have a better gauge of its true potential by 2015.
Earlier, it was reported that the BMW i8’s demand exceeds what the automaker has planned for the car’s initial production run. Robertson confirmed that BMW has a significant amount of pre-orders for the model and customers can expect to wait up to six months to receive their vehicle.
GALLERY: 2014 BMW i8
[Source: Automotive News Europe]
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