GM is working to convince customers that it does value safety in the wake of a large recall, and a new position has been created to reinforce that.
Jeff Boyer has been named as the new VP of Global Vehicle Safety, and will offer frequent updates directly to CEO Mary Barra along with senior management and the GM Board of Directors. Boyer has been with GM for nearly 40 years in a number of different engineering and safety positions.
“Jeff’s appointment provides direct and ongoing access to GM leadership and the Board of Directors on critical customer safety issues,” said Barra.
This move comes in response to a recall that involves 1.6-million vehicles and has been linked to numerous deaths. The issue, which is an ignition switch that can move to the ‘off’ position, was first reported as early as 2001, but a recall was not issued until February, 2014.
SEE ALSO: GM Recalls 1.5 Million Vehicles
“This new role elevates and integrates our safety process under a single leader so we can set a new standard for customer safety with more rigorous accountability. If there are any obstacles in his way, Jeff has the authority to clear them. If he needs any additional resources, he will get them,” finished Barra.
After the initial recall, GM announced a second round of recalls on three vehicles that were exhibiting issues, another move to show consumers that GM will be more responsible for safety in the future.
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